Video Production Process: The Three Phases

group of people story boarding with sticky notes

Producing a professional and effective video can seem like a difficult endeavour — it’s not just pressing record on your smartphone. There are many tasks, small and large, that create the production process. Without a clear understanding of the process, things can easily go wrong, leading to re-writing, re-shooting, re-editing and blowing out budgets.

That’s why it’s important to have someone on your side who has knowledge and expertise in producing video from start to finish.

The production process doesn’t have to be daunting.

At 12 media we want you to understand the process every step of the way, sharing as much knowledge as you want to make producing your video easy and fun. So we’ve created this post that breaks the video production process down into each phase.

Phase one is pre-production, where all the planning, scripting, and organising happens. In phase two, production, everything planned in phase one comes together to be captured on film. Phase three is post-production, where everything is edited to create a seamless, awesome, video.

Here we’re going to break down each phase of the successful video production, so keep on reading!

group of people story boarding with sticky notes


“Filmmaking is a miracle of collaboration.”

— James McAvoy

Phase One: Pre-Production

Planning is the most important part of a successful project.

The pre-production phase focuses on preparation, planning, research, and idea generation. It may also include:

  • Budgeting
  • Consultation
  • Envisioning the final product
  • Strategy/goal setting
  • Storyboarding
  • Setting the project timeline
  • Script writing
  •  Location scouting
  • Setting the style and tone
  • Finding talent
  • Equipment/additional staff

To identify and organise each of these elements, and ensure everyone is on the same page, it’s essential to conduct meetings or workshops.

Phase Two: Production

 Capturing the plan on film day.

 Phase two means the start of capturing video. All of the plans, preparation, and ideas are brought together in front of the camera. At every stage of the production process, we check the results against the original plans and vision.

There are a lot of elements that must be brought together in front of the camera. The production phase may include:

  • Sound/lighting/filming set up
  • Hair and makeup
  • Recording any voice-overs
  • Filming b-roll
  • Capturing your vision!

Phase Three: Post-Production

Creating the final product.

Following the production phase, the producer and editors start the post-production process. An integral part of the post-production phase is checking off the production phase against the original plan, ensuring that everything required has been filmed.

The producers will then assemble the story to match the final vision and the editors will begin processing the footage.

Post-production can include:

  • Cutting the video to script
  • Music and additional sound integration
  • Colour grading
  • Video editing
  • Reviews and approval

Final Delivery

Before the final delivery, the production team will seek approvals and revisions. It’s your vision.

The number of revisions will vary depending on the initial scope of the project and any quotes supplied.

Once we have completed revisions, we will send the final product for approval. Then it’s time for exporting! The team will ensure that your video is exported in the format/s appropriate for your initially intended platforms. No matter where you want to publish, it will look great.

Put Your Best Footage Forward

We work with you to produce what you want — on time and on budget.

Contact 12 media today

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